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2004 CRA Award of Excellance
Public Spaces and Linkages
Alhambra Redevelopment Agency
The Plaza at Alhambra Renaissance Entertainment Center
Completed in November 2002,“The Alhambra Renaissance Entertainment Center”, includes a 67,300 square foot, 14-screen, 3,400 seat state-of-theart movie theater, an 811 space public parking structure and approximately 10,000 square feet of restaurant and retail space. The design incorporates a 20,000 square foot City-owned public plaza that features whimsical, mosaic tile design elements unique to Alhambra history and a synchronized water fountain.
With the goal of reinventing Main Street into an attractive retail,
dining, and entertainment district, a Business Attraction Program was
established by the Agency to attract both national and strong
independent business tenants to the Downtown.The City has concentrated
on diversifying the uses in the Downtown by encouraging a broad mix of
complementary uses.
As part of its redevelopment efforts, the Agency entered into a
public-private partnership to develop the northeast corner of Main
Street and Garfield Avenue, historically the focal point of Downtown
Alhambra, thatcreated the Plaza at Alhambra Renaissance Entertainment
Center. What resulted was a modern community hub between restaurant row
that dominates Main Street to the west of Garfield Avenue and the
adjacent theater complex and soft good retailers to the east.
Today, downtown has blossomed with a restaurant row specializing in
international and regional cuisine, shops and boutiques, entertainment
venues, mixed-use developments, fitness center, and major retailers.
Working towards reinventing the downtown, the City and Agency have taken
an aggressive role in creating a more livable, pedestrian oriented
district.
The Plaza at the Alhambra Renaissance Entertainment Center exemplifies a
successful public-private partnership between the Agency and Hillcrest
Development by working together to create a truly one-of-a-kind project
for the community to enjoy.
Key Officials
RDA Board Members
Efren J. Moreno, Chairman; Mark R.Paulson, Vice Chairman; Talmage V.Burke,Agency Member;Paul L. Talbot, Agency Member; Daniel R.Arguello,Agency Member
Key Agency Staff Members
Julio J. Fuentes, City Manager; Michael A. Martin, Director of Development Services; Mary Swink, Public Works Director; Christine Said,Assistant to City Manager
Project Developer
Alhambra Redevelopment Agency
Project Architect
Ruel Young, Interactive Design Corporation